How to Create a Business Model That Actually Works (with Examples)
Introduction: Why Most Business Models Don’t Work
Let’s be honest.
Most business models look good on paper — until they meet the real world.
Entrepreneurs spend hours filling out templates or writing long business plans…
But when it comes to execution?
They still don’t know who they serve, how they make money, or what actually drives their business forward.
If you’ve ever felt stuck trying to figure out how your business really works (or should work), you’re not alone.
The truth is:
A good business model doesn’t just look smart — it functions well in your daily operations.
In this article, I’ll walk you through a clear, simplified approach to building a business model that’s not only strategic but also usable — even if you’re just starting out.
I’ll also share examples, common mistakes, and a free template you can use right now.
What Is a Business Model? (And Why It Matters)
A business model is the foundation of your business.
It answers key questions like:
Who are your customers?
What value do you offer them?
How do you deliver that value?
How do you make money?
Think of it as the engine that runs your business — not the branding, not the content, not even your product. Without a working engine, none of those things will get you far.
A Common Misconception:
“Business models are for big companies or investors.”
No.
Even if you’re a freelancer, coach, shop owner, or early-stage founder — you need a clear model to grow, pivot, and make smarter decisions.
3 Signs You Need a Better Business Model
You can’t clearly explain what your business does in one sentence.
You’re attracting the wrong customers (or no customers at all).
You’re busy all the time — but not seeing consistent income.
If any of these sound familiar, don’t worry. You’re just one simple model away from clarity.
A Simple Framework: The Business Model Canvas
You don’t need a fancy business plan.
You need a one-page, practical tool that helps you visualize how your business actually works.
That’s why I recommend starting with the Business Model Canvas (BMC) — a proven tool used by startups, coaches, and Fortune 500s alike.
It breaks your business into 9 key areas:
Customer Segments – Who you serve
Value Propositions – What problem you solve
Channels – How you deliver your product/service
Customer Relationships – How you engage with your audience
Revenue Streams – How you earn money
Key Resources – What you need to deliver value
Key Activities – What you do every day
Key Partners – Who helps you
Cost Structure – What it costs to run your business
Ready to try it?
Grab my free Notion template to fill out your own BMC in minutes, no design skills required.
Example 1: The Solopreneur Coach
Let’s say you’re a life coach.
Customer Segment: Young professionals feeling burned out
Value Proposition: Helping them reclaim focus & direction
Channels: Instagram + Zoom sessions
Revenue: 1-on-1 coaching + digital workbook
Key Activities: Marketing, sessions, content creation
Costs: Scheduling tools, marketing, your time
This model helps you see where to invest time, where you’re leaking money, and how to scale smarter.
Common Mistakes to Avoid
Trying to be everything to everyone
→ Be specific about who you help and how.Overcomplicating your value proposition
→ Use simple language. If you confuse, you lose.Ignoring the “money” parts
→ You need to understand and optimize both revenue streams and cost structure, not just deliver a good service.
Want to Go Deeper?
If you’re serious about building a business model that’s tailored to your reality (not just theory), I’ve created a step-by-step guide just for you.
Inside the Business Model Playbook:
You’ll go beyond the canvas and actually learn how to validate, test, and iterate your model.
It’s short, focused, and designed to save you hours of trial and error.
Grab it for just $39 on Gumroad — a trusted platform with secure checkout and a 30-day money-back guarantee. [Link here]
Final Thoughts
A working business model isn’t a luxury — it’s a necessity.
Whether you’re just starting or already making money, clarity = power.
So don’t wait for the “perfect” moment.
Start messy, sketch your first version, and refine as you go.
Need help?
Start with my free Notion template
And if you’re ready for serious progress, get the full Business Model Guide
You’ve got this.
Let’s build a business that actually works — for you, and for your customers.
